• Active Products
    Generate New Revenue

    A new channel for customer relationship development, growing your revenue through deeper engagement and direct relationships with your customers

  • Active Merch
    Generate New Revenue

    A new channel for customer relationship development, growing your revenue through deeper engagement and direct relationships with your customers

  • Active Collectibles
    Generate New Revenue

    A new channel for customer relationship development, growing your revenue through deeper engagement and direct relationships with your customers

Our Proud Technology Partners

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    Apple
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    Amazon Web Services
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    Azure
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    Eth
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    Google
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    GS1
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    Fireblocks
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    Intel
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    Microsoft

Direct-to-Consumer Connection Through Your Products LifePass

Unmuting your Products

Product LifePass

Gather everything related to your product in a compliant format
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digital product passport

LifePass Scenario

Offer new services through your product lifecycle
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Product life scenario

Seal of Authenticity

Trust guaranteed by a unique certificate per product
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Unique certificate for each product

Issue the certificate

Create a direct link to consumers through your products
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Delivering product to your consumer

New Revenue Through Services for your Consumers,

Gathering Live Data from your Consumers/Products

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DPP for Sports Equipement
The Shortfall of Unused Data for Brands and Retailers

Brands who use their data augment their revenue 

64%

Of consumers want to engage with retail businesses capable of meeting their needs in real time

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Using data will make you 38% increase in revenue
37,5%

Engagement Rate

Users claim their Product LifePass after the purchase to access their benefits. 
It opens a world of knowledge to capture their signals.

>4 min

Engagement Duration

The average stay of the fans inside the digital experience

Unlocking Revenue Streams

A Suite of Data-based Services for Unprecedented Revenue Creation

Powered by Digital Identity,
Authentify It’s suite of AI fuelled services
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Augmenting product price

Augment Product Value

Making exclusive content available heightens the value of your products

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Upsell to generate more revenue

Direct-to-Consumer Products Sale

Take advantage of this easy win with your consumers

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Earn from your product's life

Earn from your Products Maintenance

Your consumers will listen to your advice on how your products should be serviced

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Wear to Earn brand loyalty

Wear-to-Earn solutions for Brand Visibility

Your consumers are your best advertisement

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Earn from second market

Earn at the Resale of your Product

Users can resell at a higher price with your stamp of approval on the quality

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Track your products after Sale

Track your Sales Figures

Enable post-sale data to feed your business intelligence

Designing the ACTIVE Product 

Powered by Digital Identity

The rise of AI: unleashing the intelligent product experience.

Data is a dynamic challenge which presents an enormous opportunity. 

Enabling an intelligent ecosystem to unlock all that was once unseen.

Create a single source of truth: the golden record. The valid version of a data element (record) in a single source of truth system, validated by all stakeholders.

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Connecting All Actors

Connect with all actors for live data
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Interfacing Product information

Unify the product data streamed from your softwares
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After Sale Data Collection

Harvest previously uncollected data about your products
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Generate Predictive Models

Hyper-personnalise your product experience with generative AI
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Embed Business Intelligence

Data harvesting enables data-driven decision making

Seamless Integration To All Stakeholders For 100% Live Data

We are building a new layer of Data intelligence and connecting to cutting edge ecosystems

We built our services on Fireblocks, the leading Digital Assets Custody Infrastructure

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Security, governance and Compliance

Policy Engine
MPC Wallet
Intel, SGX & Azure

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Connectivity

Payment Networks Support
Exchange
DeFi
Tokenisation

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More data than you ever had

Know your object
Know your transaction
With audited workflow with enterprise grade security

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Enabling

Fast time to market
Flexible and Agile product offering
Scalable and compliant digital assets ops

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    Bell Helmets Product LifePass

    Retail Success : V12 Trackside F1 Store - Helmet

    Bell Helmets created replicas of F1 pilots' helmets. The value of the helmets sold in the F1 Store was increased thanks to exclusive content accessible through the Product's LifePass.

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    Nick Price

    Legends Global Merchandise

    Activating products enable direct-to-consumer contact for brands. Loyalty is ensured, products sold at a higher price, and data about the customers comes flowing in. It's perfect.

Fully Compliant and Future Proof User Information Management

Our infrastructure is based on handling signals from and to consumers. Acting on signals lets you offer services to consumers without collecting identifiable data.

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PII Protected Marketing

Consumer's PII Protected

The end users Personal Identifiable Information is secured by our infrastructure and not stored by our clients. 

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Perfect user segmentation

Perfect segmentation 0 user data

We don’t gather data on consumers: we use their live signals and act on them
  

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GDPR and CSRD robust

Regulations Compliance

GDPR, CSRD, we tailored our infrastructure and services to be fully compliant to existing and upcoming laws

ESG

Showing the care about the lifecycle of your products
Promote your Brand’s regard for environmental and social ethics through a perfect supply chain description and a well thought end of life management

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Esg on products