About
LinkedIn tried to write my career summary for me. It made me sound like a real prick. AI,…
Activity
-
Why did I join the advertising industry? Because I love the creativity of a good advert. To me, its an art form. Fast forward a few years, and…
Why did I join the advertising industry? Because I love the creativity of a good advert. To me, its an art form. Fast forward a few years, and…
Liked by Michael Follett
-
The race for attention continues. Attention is quickly becoming one of the newest metrics to gain wide-spread, industry acceptance. During last…
The race for attention continues. Attention is quickly becoming one of the newest metrics to gain wide-spread, industry acceptance. During last…
Liked by Michael Follett
-
In digital marketing, attention metrics are becoming the new measure of success. Instead of just aiming for a big audience, marketers now want to…
In digital marketing, attention metrics are becoming the new measure of success. Instead of just aiming for a big audience, marketers now want to…
Liked by Michael Follett
Experience
-
Lumen Research
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
More activity by Michael
Re-sharing another piece of evidence on Teads' ability to deliver great results on (Lumen) Attention. Big thanks to Agata Czech & Haleon and agency…
![]()
Re-sharing another piece of evidence on Teads' ability to deliver great results on (Lumen) Attention. Big thanks to Agata Czech & Haleon and agency…
Liked by Michael Follett
Understanding focus, and the resulting mindset of consumers is a key skill of the best media planners.
It's not just about serving the right message…
![]()
Understanding focus, and the resulting mindset of consumers is a key skill of the best media planners. It's not just about serving the right message…
Liked by Michael Follett
Wow! Entering Week 2 in my new role as Director for Commercial Enablement International at Nexxen .
I’ve already had an amazing welcome thanks to…
![]()
Wow! Entering Week 2 in my new role as Director for Commercial Enablement International at Nexxen . I’ve already had an amazing welcome thanks to…
Liked by Michael Follett
Have you ever wondered why deep breathing techniques often focus so much attention on exhaling? It turns out, there is some really interesting…
![]()
Have you ever wondered why deep breathing techniques often focus so much attention on exhaling? It turns out, there is some really interesting…
Liked by Michael Follett
Last week at the IAB Newfronts, GSTV, the national on-the-go video network for fuel retailers, revealed the key findings of a ground-breaking study…
![]()
Last week at the IAB Newfronts, GSTV, the national on-the-go video network for fuel retailers, revealed the key findings of a ground-breaking study…
Liked by Michael Follett
dentsu announces the launch of Attention Study platform in Arabic digital advertising. The study, which is supported by Lumen Research and partners…
![]()
dentsu announces the launch of Attention Study platform in Arabic digital advertising. The study, which is supported by Lumen Research and partners…
Liked by Michael Follett
Very exciting times!!! Please get in touch to hear more about how our new Lumen Loop can deliver you the right level of attention based on your…
![]()
Very exciting times!!! Please get in touch to hear more about how our new Lumen Loop can deliver you the right level of attention based on your…
Liked by Michael Follett
Exciting day as we launch our brand refresh today hilighting our unique single source cross media brand lift measurement capabilities. Please reach…
![]()
Exciting day as we launch our brand refresh today hilighting our unique single source cross media brand lift measurement capabilities. Please reach…
Liked by Michael Follett
The Integral Ad Science and Publica by IAS teams are gearing up for the Cannes Lions International Festival of Creativity. If you'd like to connect…
![]()
The Integral Ad Science and Publica by IAS teams are gearing up for the Cannes Lions International Festival of Creativity. If you'd like to connect…
Liked by Michael Follett
👀 Integral Ad Science’s recent #CPG campaign is turning heads—and sales. 📈 Learn more about their attention-grabbing strategy…
![]()
👀 Integral Ad Science’s recent #CPG campaign is turning heads—and sales. 📈 Learn more about their attention-grabbing strategy…
Liked by Michael Follett
Alex Jena, Head of Strategy and Product, dentsu MENA, added: “this study will serve as a game-changer in the battle for attention that media…
![]()
Alex Jena, Head of Strategy and Product, dentsu MENA, added: “this study will serve as a game-changer in the battle for attention that media…
Liked by Michael Follett
I’m looking forward to heading to Cannes this year with the Anzu.io team!
Reach out if you’ll be there. Looking forward to seeing everyone!
![]()
I’m looking forward to heading to Cannes this year with the Anzu.io team! Reach out if you’ll be there. Looking forward to seeing everyone!
Liked by Michael Follett
When we started Impact Media I was often asked what we did and I said "we are a modern programmatic trading company" to show that our incentives were…
![]()
When we started Impact Media I was often asked what we did and I said "we are a modern programmatic trading company" to show that our incentives were…
Liked by Michael Follett
It's a hard life, but someone's got to do it... Next month I'll be heading back out to Cannes with the Anzu.io team of Itamar Benedy, Ben Fenster…
![]()
It's a hard life, but someone's got to do it... Next month I'll be heading back out to Cannes with the Anzu.io team of Itamar Benedy, Ben Fenster…
Liked by Michael Follett
People also viewed
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Michael Follett in United Kingdom
-
Michael Follett
Director of WBM Groundworks Ltd
-
Michael Follett
Founder CEO of OPAL Outdoor Play and Learning Ltd
-
Michael Follett
Associate Partner/Complex Programme Manager/Chartered Management Consultant(ChMC) at IBM
-
Mike Follett
Divisional Operations Director - UK, Northern Europe, South Africa, Ireland,Spain, Panama and Colombia at RMD Kwikform ; UK Managing Director
11 others named Michael Follett in United Kingdom are on LinkedIn
See others named Michael Follett